Magento and osCommerce both allows store owners to maintain their online stores with minimum effort. Magento & osCommerce are eCommerce open-source shopping cart applications and both are packed with all the features needed to create a successful web store. We have composed this article to help you to know the advantages and disadvantages of each platform. So checkout the comparison of these two eCommerce applications to see which one is better for your online stores, because it is important to know when selecting your shopping cart what features you need.
osCommerce is a free open source online store-management software which is powered by very well established and responsive osCommerce community. To run any osCommerce website the web server should support the powerful PHP web scripting language and fast MySQL database. osCommerce offers a wide range of features that allows online stores to be setup fairly quickly with ease.
Magento is a highly efficient open source eCommerce platform. It offers you an extensive suite of powerful tools for creating and managing an online store. Magento runs on the Apache/MySQL/PHP platform and to create an online store with it you need reliable web hosting services. Support for Magento shopping cart is provided free by an active open source community, professional support by subscription to Varien, the company behind Magento, is cost charging. The large array of the rich features is one of the main benefits of Magento. Magento comes with enterprise-level features and quality of build. It lets you control every facet of your store, from merchandising to promotions, and there are no limits to creativity with Magento which allows us to create stunningly beautiful eCommerce themes for Magento that will improve your brand’s visibility adding trust to your e-business and improving sales with SEO effort put into developing them.
Advantages and disadvantages of Magento over osCommerce:
Magento needs dedicated servers from particular hosting providers in order to run fast shops while shared web hosting account will be enough for osCommerce.
Magento has many add-on modules within the rest of new and important capabilities. The feature set for Magento includes not only all of the features of osCommerce, but also many of the add-on modules. For instance, it includes coupons, order editing, SEO urls and meta tags, abandoned shopping cart reporting, product comparisons, editable order emails, shipping estimator in shopping cart without the need to login, and much more.
Magento shopping cart is built to be easy to update.
Magento runs fairly slow, heavily layered and overly complicated coding style and thousands of files requires a lot of time to learn and do customizations.
Magento offers well organized backend along with cleaner site structure. Its backend is well organized and most items of concern are thoroughly covered. Talking about osCommerce, some people admit that its code is a real mess and the back-end is really pitiful.
Magento is a new solution which is regularly improved. Web developers and store owners look forward the new releases of Magento. OsCommerce is rather old and it doesnt surprise its owners with new updates.
All in all, osCommerce is known to be easy to install but a real pain to configure and customize. Magento project has revolutionized eCommerce with its flexibility and power. It takes the best things from osCommerce such as being open source, easy to modify, and having a strong community, but then takes these to the next level of sophistication. Magento developers practiced all the advantages of the last time to shape web application incorporating the richer user interface and better ergonomics.
Also check out the following features list for Magento and osCommerce:
Unlimited Products
Magento: Yes
osCommerce: Yes
Edit Products
Magento: Yes
osCommerce: Yes
Admin Can Edit Products In Order
Magento: Yes
osCommerce: No
Product Attributes
Magento: Yes
osCommerce: Yes
Multiple Product Images
Magento: Yes
osCommerce: No
Coupons
Magento: Yes
osCommerce: No
Edit Customers
Magento: Yes
osCommerce: Yes
Different Pricing Per Customer Groups
Magento: Yes
osCommerce: No
Supports SSL
Magento: Yes
osCommerce: Yes
Spreadsheet Database Upload
Magento: Yes
osCommerce: No
Graphic Template System
Magento: Yes
osCommerce: No
SEO Tools for meta tags and URLs
Magento: Yes
osCommerce: No
Live Shipping Quotes
Magento: Yes
osCommerce: Yes
Google Checkout Pre-installed
Magento: Yes
osCommerce: No
Content Management System for Informational Pages
Magento: Yes
osCommerce: No
Paypal
Magento: Yes
osCommerce: Yes, but not IPN
Paypal Pro
Magento: Yes
osCommerce: No
SEO Tools for meta tags and URLs
Magento: Yes
osCommerce: No
Multi-Lingual Support
Magento: Yes
osCommerce: Yes
Multi-Currency Support
Magento: Yes
osCommerce: Yes
Multi-Store Support
Magento: Yes
osCommerce: No
It is no secret that search engines are the number one traffic generating method for driving visitors to web sites search engines account for over 80% of visitor traffic.
– Search Engine Journal
You may open a good shop in your area and stock good items but you never make an attempt to reach out to the people around you. Result? In spite of your honesty you see people stepping into other shops who have either an ad.knack or a glib tongue.
Same is true of online business, perhaps, a lot more complex, for while your shop round the corner may have a few competitors, you have billions of competitors on the world web. How to get a toe-hold in this vast ocean? Not just by making the best website for your supermarket or by making a visually delightful design. Both of this does count if it is backed by a professionally competent and reputed Search Engine Optimizer (SEO) to help you to divert traffic to your site.
But, again, diverting traffic blindly may not help either. It is like a traffic policeman diverting the whole traffic to one direction, disallowing the other direction. The whole traffic will flow to where he points to like the rush of water from the barrage when floodgates are opened. But does even one rider pauses to look at your showcase? Not really.
It is here the SEO works. The good and effective SEO knows how to spot your prospective customers, not just the window-shoppers. Thus it is not just quantity but quality of the traffic that makes the difference. Once you engage a reputed SEO, what results?
o Higher site traffic
o More visibility over competitors
o Greater brand recognition
o Lower cost/new customer
o Increased sales and conversions
o Precise ROI and performance feedback
o Lower promotion costs
Disadvantage
The major challenge of SEO is the presence of billions of pages in the search engine indexes and your position in the SERPS is dependent on a constantly changing algorithm which is not published. Therefore, making your pages visible can require specialist knowledge, constant monitoring and the ability to respond. This is why one that has the pulse of the Net must be entrusted with the job.
With social networks like Twitter, Stumble Upon, Mixx, Digg, reddit, Face book, LinkedIn, and others like My Space and You Tube playing a great role in the web marketing, a business portal must assign the job to the professional best for the best results.
One of the most common mistakes when a company decides to invest in SEO, whether in-house or with an agency is the lack of understanding of the importance of the development of the SEO campaign plan. Often the most difficult core competitive keywords are chosen without considering the issue of profitability, as many companies hope to move up on the search engines for these broad industry keywords. SEO is not just about being seen it has to be about profitability further down the line and this should be central to the development of the SEO campaign plan.
Step 1:
If your company is selling products online the first step is to evaluate which products have a better margin and then go about keyword research. If your company is offering services then the same principle applies, only in evaluating the long-term worth of your potential clients to each service if this applies. The SEO campaign plan should market your most profitable products or services when possible.
Step 2:
Next you need to understand that you must split the keyword that apply to your chosen services or products into core competitive keywords and long-tail keywords. Core competitive keywords will be the more difficult keywords that all your competitors hope to be on page one for as well. The long-tail keywords are less competitive and often by their nature can mean that the person searching is closer to making a decision.
For example a core competitive keyword for a ladies clothes website will be dress, whereas a long-tail keyword for the same website will be one one-shoulder dress or halter neck dress. These long-tail keywords have a higher chance of moving up the rankings of the search engines faster and additionally as the lady searching is looking for a specific style of dress there should be a higher chance that she is ready to buy.
Step 3:
When it comes to deciding your keywords, both the core competitive keywords and the long-tail keywords to include in your SEO campaign plan there are some shortcuts. If you are already running a pay per click campaign you can evaluate the keywords within this campaign in terms of cost effectiveness.
Look at the cost per conversion if you have this information available and you should notice that the long-tail keywords will have a lower cost per conversion, the same principle will apply to your SEO campaign plan. It applies in a different way as you will either be investing a cost in an agency or in-house over a period of time.
Step 4:
Mix and match some different approaches to gathering keyword data. Combine what you have decided from your website and ppc campaign, if you have one and use the following free tools.
You can search on the search engines and you will find a variety of free keyword tools, some of which are very good. In general these offer the more high traffic keywords so to create long-tail keywords you will need to use ppc data or be creative.
Try to step out of your own mindset and put yourself into a potential buyers’ frame of mind. Some search very broadly yet others can be surprisingly specific!
As you might have already learned, the greatest Google ads in the world won’t do you much good if Google doesn’t place your ads. For any Google AdWords campaign to be successful, you need to first and foremost be able to reach eyeballs. But in order for your Google ads to get seen, you have to win the bid and beat your competition for ad placements. To do that takes more than just shelling out money.
You win the bid in Google AdWords through a combination of bidding a higher amount than your competition and by achieving a higher quality score. Google AdWords uses a bidding system that instantaneously determines which ads get placed, where those ads get placed on each page, and how much those ads cost when they are shown or clicked.
The Bid
The first part of this equation – the bid – is based on raw numbers: higher bids take precedence over lower bids. You make a bid in Google AdWords by specifying your maximum cost per click (max CPC) within each ad group or for each individual keyword. The amount you specify for each bid should be competitive with what your competition is willing to spend on each keyword.
Choosing the Right Bid
Choosing the right bid in Google AdWords is essential to creating a successful Google AdWords campaign. Since Google AdWords uses a bidding system to determine the cost and placement of ads, it’s important that you learn how to properly choose a competitive bid.
When you create each of your ad groups, youll see the option of selecting a default bid (max CPC) for each keyword in each ad group. In addition, you can customize bids for each keyword in the “keywords” tab of the Google AdWords campaign manager.
To assist you in determining a competitive bid for each of your keywords, Google provides a tool that estimates the current bid for specified keywords. Google also displays when your keyword bids fall below the first page bid estimate.
Quality Score
Remember that, in addition to your bid, you can also beat your competitors higher bid by achieving a higher quality score for specified keywords. Since Google’s mission is to provide relevant search results, Google tries to place the most relevant ads for each keyword searched, just as it tries to place the most relevant search results. To achieve relevance, Google assigns a quality score to each keyword, which is based on how relevant the keyword is to each ad and to your website landing page. Google then determines how much youll pay for ad placements not just by your max CPC bid, but also by your keyword quality score. Because of this, often a high quality score will get your ad placed over a competitor who might be willing to bid more than you.
Improving Quality Score
You can improve your keyword quality score in Google AdWords in a number of ways:
* Choosing better keywords
* Featuring keywords in your ads
* Using SEO on your website landing page
Start by choosing the right keywords. Your keywords must be specific and relevant to the products or services in your ad and on your website landing page. Avoid keywords that are too general, since it’s impossible to know what is relevant to someone searching a general keyword. For example, if youre advertising Google AdWords consulting, use specific keywords like AdWords consulting and AdWords Experts and avoid general keywords like “Google AdWords” or AdWords.”
Secondly, include keywords in your ads, in particular the headline. Any keyword in your headline will make the keywords appear much more relevant to your ads and should help increase your keyword quality score.
Thirdly, search engine optimize (SEO) your website landing page. With professional SEO, your website landing page includes all the keywords used in your Google AdWords campaign. This, in turn, improves each keyword quality score.
So remember, you win the bid in Google AdWords through a combination of bid and quality score. And while simply raising your bid may sometimes be necessary to stay competitive, keep in mind that you can save money and increase your ad rank by achieving a higher keyword quality score.
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