WEB SERVER NOT ACCESSIBLE
If your web site is not accessible or server is down on most of the occasions then you are gaining negative rankings.Other issues such as slow server response times can have negative impact on your rankings. Search engines have to crawl content within fraction of few seconds, and they cannot afford to wait 5-10 minutes if your web server responds slowly.
Use a reliable Web Hosting provider
2) DUPLICATE CONTENT
Search Engines hate duplicate content, and if most of your website content is filtered out as duplicate then it will prove detrimental to SEO health of your website seo health
Dont use duplicate content. If you have inadvertently copied content which you found useful, then dont forget to add a link pointing back to the original document url.
3) EXTERNAL LINKS TO BAD NEIGHBOURS/ SPAMMY SITES
If your website has external links which are pointing to low quality websites/spammy websites/ or websites with duplicate content, then you are heading at DEAD-END seo linking
Special Note:On the other hand having quality external links helps to improve SEO rankings. seo linking
4) DUPLICATE TITLE/META TAGS ON SEVERAL PAGES
If your website has several pages with duplicate meta/title tags then it will lower your search engine rankings. Therefore your must ensure that most of your pages have unique TITLE / META tags.
Also avoid internally duplicated content as well as duplicate meta tags
5) KEYWORD STUFFING
Artificial Keyword Stuffing is used in order to inflate keyword density for a particular set of targeted keywords. In reality it results in lower SEO rankings. Therefore keep your keyword density natural and abstain from artificial keyword stuffing aimed at particular set of keywords.
Search Engines can easily detect artificial keyword stuffing aimed at particular competitive keywords.
6) LINK EXCHANGES
Search engines do not entertain websites which indulge heavily in link exchanges. However, if you do link exchange carefully with related business websites then it can help. However, most of the websites should avoid link exchanges.
Special Note:: Avoid Link Exchanges unless the other website owner is your business buddy seo linking
7) Inbound links from SPAM sites
Inbound links from SPAM websites could have negative impact on your TRUST RANK. However, there are cases where certain black hat SEO”s black hat seostart indulging in FREE SPAM PROMOTION for their competitors.
If there is no previous history of SPAM on your website, then search engines will simply ignore the negative spam link building. On the other hand, if certain elements of spam are included/visible on your website, and you have back links from spammy sites, then it could result in a penalty.
Thumb Rule to avoid being penalized
Case 1 : If your website has nothing to do with external links from SPAM Sites, then search engines will simply ignore them. If you can bring down rankings of genuine websites then every new spammy business website would have brought down rankings of existing websites within their business niche.
Case 2: If your website has elements of SPAM present within the website and has a previous history of being associated with SPAMMY sites then you should put R.I.P banner
on the homepage of your website.
Special Note: – There are some unfortunate webmasters s who think that having a back link from low page rank (PR 0) webpage is equivalent to having a back link from SPAM site. Your website”s Page Rank (Google Page Rank) has no relationship with the actual SEO rankings of your website.
http://www.lebanonwebsitedesign.com/articles/negative-seo-ranking-factors.html
Mass directory submission is submitting to thousands of directories with a software. Mass directory submission is no good because it will hurt your site ranking. By blasting your site to thousands of directories, you risk getting your site banned by the search engine. The search engine has the ability to detect that you use software to submit to the directories. Once it detect that you use automatic submission, it will derank your site so that you dont see it in the search engine. Sometimes it wont derank your site. However, you will notice that you are getting lesser and lesser traffic each day until eventually your site has little traffic. Using mass directory submitter software is a mistake. It will ruin your site. Your site will be put into a sandbox so that it wont appear on the search result. It can take a few months to get your website recover to the normal position.
Mass directory submission causes you to obtain a lot of links in a short time. When your site receive a lot of links in a short time, the search engine will immediately suspect that the link is obtained through automatic submission. If it knows you are using a submission software, it will deindex all your links. Your links will not appear in the search result. Links that are not indexed will not count toward your backlink points. In the end, all your time and money is wasted.
Mass directory submission software can be expensive. It does not help in the search engine ranking so it is a waste of your money. You will notice that the sales page for the mass directory submission software often have testimonials. The testimonials are fake and written by a hired copywriter. You should not trust in the testimonials as they are only displayed for promotional purposes.
Mass directory submission can ruin the reputation of your company because you risk getting your site banned by the search engine. It is best that you submit to the directory manually. Manual directory submission helps your site to rank well in the search engine. It is a good practice to vary the title and descriptions. The title and descriptions should be different so that you can avoid duplication problem. If you use the same title and description, your listing wont get indexed by the search engine. If your listing is not indexed by the search engine, the listing wont be counted as a backlink.
If you dont want to waste time submitting to the directories, you can hire a SEO company. The SEO company is able to submit your website to a selective of good directories. You can use your time to concentrate on the more important things in life. When hiring a SEO company, make sure you compare the prices so that you can get the best deal. If you have a lot of websites, you can negotiate with the SEO company and get a bulk discount. You can negotiate with multiple SEO companies until you find one that offers the cheapest bulk rate.
Select the correct importance of search engine optimization is greater than many of us imagine. Search engine optimization is what makes your site indexed and search engine rankings and make sure you are a good amount of traffic. Without it, your site is not dead, still struggling for survival, hoping to be noticed.
Search engine optimization is a very complex area, and its a permanent extension. New companies and consultants seem to fall from the sky. They use a variety of SEO search engine optimization strategies, with different levels of efficiency. So, before hiring an SEO consultant, it is very important to make sure you get what you need. In addition you will be able to optimize how to find out from the search engine itself; you also can own a previous study.
Things that Needs to be Identify by yourself
find out how long the company has been in business. This should be listed on their website.
Search their website previous projects to see if they have relevant work experience in marketing.
A reliable company also has customer testimonials and case studies to prove that they can keep their customers happy.
The company is suspected of sending e-mail to your blue to promote their search engine optimization services.
Beware of SEO companies claim that they can provide a ranking guarantee. Rank is determined by many factors beyond the control of the decision of SEO.
Beware of SEO claim that they have a special relationship or priority submit with Google or other search engines. There is no such thing.
Things that Needs to ask SEO Consultant
do they include their SEO link building services?
A professional SEO consultant does not limit the build keyword rich content; there are incoming links from relevant websites to increase your PageRank.
What they are doing website conversion enhancement?
High traffic is meaningless, unless your website provides a user is looking for. A good search engine optimization consultants use a variety of conversion enhancement techniques, such as copywriting strategies, site availability, call for tactics and advanced conversion reports action.
Do they help you calculate your return on investment (ROI)?
SEO services can be quite expensive; you need to calculate your potential returns. ROI depends on many factors, such as the target population, the size of your market, the sales value of your services and people looking for them on the Internet and so on. An experienced search engine optimization should be able to help you predict your ROI number.
They use search engine optimization best practices and anti-spam methods?
There are indications that the use of a variety of strategies to trick the search engines thinking your page is more relevant than it actually is a lot of SEO. No SEO consultant will recognize the use of unethical tactics spam, so you can not directly ask him questions. However, ask as many questions as possible to understand the way they would want to use, and make sure you receive a direct answer.
Did they put limits on the number of search phrases?
Many SEO phrases they have a limited number of optimization. However, if you pay a fixed monthly SEO company, they should not do so. Even if there are a few phrases are more important than others is that the rest should not be overlooked.
First, a good SEO consultant will do is in the current state of your site is analyzed and provides web analytics reports. Further analysis should be conducted regularly; your website traffic should be permanently monitored. Professional advisers to understand the bulk of traffic to make your website irrelevant keywords, as well as the difference between the qualities of traffic. Make the right choice will provide qualified traffic, and good structure and a high level of availability page for you.
As the title suggests, there is no denial in the fact that content is extremely important. It should be good enough for people to not only read but also to -hear’ your content loud and clear. For successful engagement and visits to a website, content walks hand in hand with SEO. Search engine optimization services in New York are clear on the needs of websites when it comes to driving user engagement. Letting your reader write for you is the best way of creating a win-win situation. The reader feels like he is not only reading you but also being heard back by you. The plus for you is that you don’t need to worry about content creation every time. Your users are creating some, if not all, for you! It also ensures unique and versatile content flowing to your website. So how does UGC help SEO? SEO, as we know, is a necessity in the web world. Not only does it work for static websites but also for interactive E-commerce websites. When it comes to E-commerce website design and development in New York, SEO is considered one of the most important tools to attract more readers and induce conversions. The product descriptions have to include important and long tail keywords in order to generate more traffic. Same goes for product reviews and everything else on the e-portal. The content has to be paid attention to like you would for any other website. Coming back to how UGC helps here and on other websites, we can take an example of what happens when we let people post comments, reviews, posts, etc on our website? These are the best sources of long tail keywords. You understand the dynamism of reader conversations and understand the language of people. You will find repeated words and phrases, the best thing to happen to your site when it comes to optimization. As mentioned about E-commerce website design and development in New York earlier, UGC needs to be considered as inevitable. You need to enable all sorts of posting here. Comments, reviews and most importantly forums have to be a part of your E-commerce site. You also need to have strong filters for spam since enabling all of this can result in uncountable spammers waiting to post on your next product. Spam can spell doom for your search engine ranks and you wouldn’t want that at all.
Now that you know how UGC can drive SEO automatically, you should go ahead and take care of your website. You have the tips and tricks at your disposal now. You can learn a lot of things on your own by absorbing the information on how Search engine optimization services in New York operate. It is time to go a few notches up on the web. Rank up on search engines with these -easy to follow’ points on UGC and SEO. You can be number one soon. Nothing is impossible. All the best!
Clean up the Html Code
You should reduce the amount of code on the web page, else search engine spiders may have trouble crawling your site.
Check for HTML validation for opening and closing tags and remove broken links if any.
JavaScript and Style Code
An important part of SEO is the keyword density of a web page. For example, if you have a paragraph of 100 words and you repeat one of your keywords 10 times in that paragraph, then the keyword density for your keyword in that paragraph will be 10%.
It has been said that you should avoid using raw JavaScript code in your HTML code as it reduces the density of your keywords by increasing the amount of words your page contain, if that makes sense.
Semantic Structure
Use header element properly on your site. Search engines use header elements to determine the context and purpose of your web page. Headers provide semantic structure and meaning to web pages, and search engines, like Google, give preferential treatment to web design that use headers properly.
Title and Description Tags
Every page in a web site should have a unique title and description tag with the targeted keyword for that page included. Although search engines seem to pay less and less attention to the tags and meta tags used in a web page, there are some tags that some search engines do use. Google, for example, does use the title tag.
Keywords Meta Tag
The keywords meta tag is one of those that represents the content of a site and is not used by the majority of search engines.
Page Content
Search engine spiders can only deal with text and love valuable content. After all, the whole point of a search engine is to help people find information, and information generally comes in the form of text.
The other issue that all this raises is that the way a visitor will ‘see’ your site is not necessarily the same way a search engine will ‘see’ your site. We are reproducing below one way that search engines will see your site.
DOCTYPE Declaration
The DOCTYPE declaration, which should be listed at the very top of a HTML code of web page, is a statement that tells web browsers how to ‘read’ the HTML code of that web page. This declaration seems to have now become an important part of the SEO structure of web pages. If it is missing, your search engine ranking may suffer.
Robots Tag
This tag enables you to control whether a web page is to be indexed or not, and whether a search engine spider is to follow the links on a page with a view to indexing the pages the links point to. It must be said that this tag is optional in that a web page will be spidered by a search engine spider if this tag is missing.
Presence of Robots.txt File
This file enables you to control which folders of your web site you want indexed and which ones you want ignored. It also enables you to control which search engine spiders you will allow to spider your web site, and which ones you wont. This file is so important that some search engines will not spider your site unless they find this file in the root folder/directory of your web site.