Month: September 2018
ptimizing your website requires many technical skills, including SEO (search engine optimization), SEM techniques, keyword research, breadcrumb SEO, landing page optimization, and so on.
As of today, Google.com released a new method which really helps all websites across the world, this is called Google bread crumb. Breadcrumb is extremely useful to any website today, it is a technique which allows visitors to see more than one URL address (landing pages) under your website address. This is an amazing feature because it is able to separate the best websites from the rookies and pretenders, it requires specific coding and implementing that code into your website (search breadcrumb SEO on Google in order to find out the code). Once you have implemented this code, say a searcher keys in a search into the Google query (imagine the searcher is looking for a Toronto SEO company), once the search is keyed in, all top 10 websites will pop up. Websites which are using Breadcrumbs within their HTML code will show all the landing pages of their website underneath their URL address (in green). You’ll notice that instead of the landing page saying “Click here” or “Contact Us”, they will have keywords.
This is the big advantage of Google breadcrumbs, you are able to see keywords which not only represent the landing page but also tie in to the overall theme of keywords that a particular website is trying to chase; this means you’re exponentially increasing your chance to rank on the first pages of Google for any keyword; it’s really an amazing invention but doesn’t have much difference than say meta keywords (which no longer hold any credentials or weight with Google).
Other than breadcrumb seo (please search on Google), there are many other ways to optimize your website. Remember, if you are a website providing services (like an SEO company) you must have forms which ask specific questions (not personal) and provide them with different options about what kind of service they want (be it SEM, PPC, or SEO) and the pricing structure of the services you provide.
The next thing to remember is that keyword research is vital to any successful SEO campaign for your website, without properly inserting and injecting keywords into your content (without spamming) you risk missing out on thousands of searchers daily while your competition’s marketshare grows larger daily because of Google. How do you go about compling a keyword list? Use Wordtracker, Google keyword tool, and SEO suggestion tool. Once you have typed in a “broad” (broad = all words included into the variety of it) phrase then make sure to take that phrase and put it into Google search to see the amount of competition for a specific search. If the competition is high and the amount of searchers for a specific keyword is not high, then it’s not worth chasing that keyword, simple as that.
The next step is to make sure your entire page is optimized, use SEO to optimize your website including proper meta tags (focus on meta title and description only, filling out keywords does not matter), content, alt image tags, and more.
Lastly, make sure to use website grader to check how well you have optimized your website (it may not track it right away, you need to give Google time to cache your website 7 days after you have made changes, so keep checking website grader every 7 days to see your website results and how well optimized you are)
Zen Cart is an open source store management system based on PHP and MySQL. It is freely available to the public for use. It has come out as a branch of the OSCommerce software as a separate project. The main differences between the two pertained to the development and incorporation of additional features like the gifts certificate/voucher modules in it and in the architectural changes in the layout of the module. The architectural changes were, in the earlier times, essentially the template based design modules. But, that has now given way to the CSS based design modules.
A Zen Cart developer can make use of the various features of Zen Cart to develop an ecommerce website for your online sale-purchase transactions. Some of these features include the multiple language support, sales and discounts features, local taxes incorporation, multiple shipping and payment options and others. While it gives an easy way out to the Zen Cart programmer to prevent detailed coding for the functionalities again and again, it does require skillful customization using its modules. The use of Zen Cart and other similar ecommerce carts has facilitated the quick designing process of the websites. You can now have your online store ready in a few days time. The greatest advantage of these software lies in the fact that the owner of the website can himself carry out the changes required like the replacement of the product photos, incorporating the discounts, setting up newsletters and many others. All in all, the administrator can do everything that can be done on the online store.
Yet another advantage of the Zen Cart ecommerce solution is that it facilitates the creation of the SEO friendly site. With internet marketing catching fever and every one clamouring hard to gain the maximum visibility on the most visited internet resources, notably the search engines, it would not pay if the SEO process is ignored by the Zen Cart developer. All the features of a website which make it SEO friendly shall be present in the ecommerce site as well. Some of these features are:
Easy navigation: The coding of the Zen Cart is based on PHP and MySql and this makes it suitable for SEO since there is no problem of navigation of the pages. The time taken for loading of the site is lesser.
Static URLs: It is possible to create the static URLs that are SEO friendly by using the Zen Cart third party as well as built in modules and add-ons. There are a number of software available for this. Or, even a seasoned Zen Cart programmer can do the needful in no big time. Therefore, it goes to meet one of the most perceivable criteria for doing the SEO.
It allows you to have the meta tags for SEO for every page, product or category page. Even the image alt tags can be incorporated.
So, with all these essential SEO friendly features, it becomes important facilitators of marketing as well as sales processes.